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"To announce that there must be no criticism of the president, or that we are to stand by the president, right or wrong, is not only unpatriotic and servile, but is morally treasonable to the American public." Theodore Roosevelt


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Thursday, May 19, 2005

Fox Viewership Declines

Are the people waking up?

April '05 marks "the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov '04)," CNN's press release says. The 25-54 demo is coveted by advertisers. One insider called it a "downward spiral." FNC still has more demo viewers than CNN, though (443k vs. 304k in April). Here are FNC's month-by-month weekday primetime averages in the 25-54 demographic: Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000

I'm sure Rove will give the orders to crank up the fear machine any day now. Stay tuned.

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